We Manage Campaigns, Create Ads, and Control Conversions
SEM means Search Engine Marketing or Marketing in browsers and it refers to the managing of the sponsored links or advertising search engines.
Marketing in web browsers is a way of marketing on the internet, which seeks promotion in web sites, increasing their visibility through sophisticated tools.
Its business model is based on the bidding of key words, and the clients invest a quantity for the clicks they get in the ads/words used by potential clients.
SEO y SEM are two completely independent methodologies and, mistakenly, they can be grouped under the same concept of web site positioning, when, in fact, the excellent positioning is the organic and natural one (SEO), while the SEM only consists of managing sponsored ads.
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