Showrooming , a pattern trend in human behaviour defined by the e-commerce

With the latest trends generated by the e-commerce, the change in behavioral patterns has been visible and noticeable: from the ROPO (Reaserch Online Purchase Offline) to the Showrooming.

• The first, we might say, is concerned with what corresponds to a first step promoted by the online trading behaviors: people tended to search for a product through the web, made inquiries, as comparing prices, and then acquired the product in a physical store.

• Over time this behavior has shifted to the Showrooming where people now tend to go to traditional stores, looking for a product, test it, analyze prices, and then buy it online, perhaps because of an extra incentive, as it may be a discount, offer or promotion.

For this main reason, shoe stores, as Poushoes, or triathlon stores, as Fanatik -Store, in terms of traditional own style and ways of proceeding, have decided to add to its sales methodology the latest trend in technology, as the need to adapt and innovate in the online market is becoming increasingly important.

A global study by IBM states that the showrooming is now the source of more than half of online sales, 6% of which comes from the retail sector and represents it, but only 4 % of purchases come from Spain.

Contrary to this, we find Asia with the well-known Black Friday in China, where 80,000 million euros were outsold with a high percentage of those sales coming from the e-commerce.

It is worth mentioning that showroomers tend to shop in stores that have both physical and online store, which could give a sense of security when buying.

For these reasons, we consider of high importance the online presence of traditional stores to compete on equal terms with most businesses, whichever the sector they belong.

Moreover, nowadays, we have many technologies that facilitate the creation, maintenance and automation of online shopping as our innovative solution: iWebConector, which with it, we are able to update the information on the web (stock, prices) from the cashier in the physical store, as it is done in Poushoes, Fanatik, Tannins.

We display our commitment to innovation along with you. If you want to open or enhance your online business, please contact us, and we will study your best online strategy.